Hi, I am Hisham
Dynamic professional with 4+ years of experience leading creative and marketing initiatives in high-growth startup environments. Skilled in blending creative storytelling with data-driven strategies to build compelling brand identities and deliver impactful campaigns.
Proven expertise in managing cross-functional teams, overseeing creative production (branding, video, content), and driving marketing efforts across diverse industries, including FMCG, healthcare, tourism, and agriculture. Passionate about leveraging AI tools and sustainability trends to create innovative, future-ready solutions. Adept at adapting to evolving business needs and thriving in fast-paced, results-oriented settings.
Case Studies
A Breakthrough Launch for a Premium Banana Chips Brand
Case Study
Led the successful market entry of a premium banana chips brand by targeting expatriate Malayalis and health-conscious consumers in North India. Developed an 18-month Go-to-Market strategy, focusing on D2C sales, experiential marketing, and user-generated content, resulting in a 5X increase in demand, 20% higher sales than forecasted, and 50X overall impact. Positioned the brand for long-term success with retail expansion and global growth opportunities.
Transforming a Pharmaceutical Brand's Digital Sales Strategy
Performance Marketing & Strategy Consulting
Revamped the digital sales strategy for a Kerala-based OTC pharmaceutical company by implementing a multi-funnel, data-driven customer journey. This approach used targeted landing pages, WhatsApp for engagement, and advanced analytics tools (Google Analytics, Microsoft Clarity, Meta Pixels, Zoko CRM) for precise tracking, optimization and retargeting. As a result, ad efficiency increased 5X, ad downtime decreased by 80-90%, and response delays were cut by 75%. This strategy significantly improved customer engagement, conversions, and scalability for long-term growth.
Driving Cost-Efficient Retailer Acquisition for Apparel Wholesaler via Meta Ads
Performance Marketing & Strategy Consulting
Boosted profitability for an apparel wholesaler by transitioning from traditional dealer-based outreach to targeted Meta Ads, directly connecting with retailers. Achieved a ₹5 average CPC and 10:1 ROAS, reducing client’s customer acquisition cost to ₹10 per unit while increasing net profit margins by 25–30%. Eliminated intermediary commissions, minimized inventory risks, and scaled geographic reach 3x through data-driven audience segmentation and urgency-focused creatives.